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Daddy Startup

Chris Dale • Oct 01, 2018

I spent the last few weekends clearing out the shed, to make space for the archiving and general junk that has built up in the garden office over the last decade of business, so that it's as clean & uncluttered as it can be (given the diminutive size and the capacity!) for our new starter Michelle tomorrow!


Most things went straight into the bin without much of a thought but of course I came across lots of artefacts that made me reminisce! Some of these aren't worth sharing, although seeing some of the things the kids watch on youtube, I think there's actually a channel for this somewhere!! (I might also follow up with some of the "art" that has been created in the office by my children).


There are hundreds of blogs and articles about start-ups (and I'm sure there are similar articles to this out there) but it seemed relevant to me; although artichoke has grown since then, my values are still pretty much what they were when we started and fortunately the people who have joined me at artichoke seem to share the same values - both personally, professionally and where the two blur (life isn't black & white!!).


This isn't so much of a blog as the posting of a guest article I wrote for a local Family Magazine.


Click here to see the article or read it below.




Our guest writer, Chris Dale, was a hardworking Dad who found himself on the wrong side of the housing. boom. Here, he tells Families his story of how being made redundant changed his life completely.


This year we celebrated a really special anniversary, but not the kind you might think ... At the end of 2007 I was happily working for one the largest private house builder/developers in the country. My wife and I had a six month old daughter and the half an hour commute from our flat in Windsor to Harefield meant that I could spend a reasonable amount of time with them. I had a very good relationship with my boss, which is why he took me aside one morning to tell me that the office would be closing within four months. It was a bit of a shame as I hadn't even been there a year.


Nevertheless, I brushed off my CV and started forwarding it to all the recruitment consultants I knew. It wasn't very long before the calls started coming in with prospective employers. As there were so many, I felt that I could be relatively choosy. I decided that I didn't want to work for large house builders anymore, who generally tend to build the same thing. After three intense interviews I secured a position with a very small developer in Maidenhead, who built bespoke one-off houses. I had studied architecture at university and have a passion for design, so this job suited me down to the ground. They even offered me a share of the company's profits and being ten minutes from home was an added bonus.


I started in January 2008 and everything was perfect, I had the job that I had been seeking for years and a wonderful wife and daughter. The job was going very well and was quite well-paid. So, in March 2008, we decided that we could afford to move out of the flat to a modest semi-detached house with a lovely big garden for our daughter to run around in. My wife and I were concerned about the large financial commitment we were making. But the house building industry was still very buoyant and I thought that I would get work easily if I lost my job again. We moved into our new house in April 2008 and you know what they say: "new house, new baby..."


But then the housing market (and the economy) crashed, Although I was trying my utmost to make myself useful at work, there was no new work coming in and I knew bad news was just around the corner. In July 2008 I was given one week's notice of my redundancy. Not only that, but a week later we also found out that we were going to have a second child.


I tried calling recruitment consultants, who had all hung up their hats and I called all my friends in the industry. They all said that they were now getting 300 to 400 CVs for each post. We had some savings but because of our significant financial commitments I had to start earning money quickly.


It was then that I decided that I would start my own architectural consultancy. My degree and the five years I had spent working in architectural practice had given me the skill and knowledge base that I needed to work on my own and I had made a few contacts working for 5 years for major house builders, who would be very useful.


I wasn't sure where to start, so I started with the obvious, a name for my company. I remembered that the house builders I worked for used to refer to their consultant architects as 'Artichokes' - and so 'Artichoke: Architectural Consultancy' was born on July 7, 2008.


I put some adverts in the local paper and had some business cards printed. The day the first advert went out I had a call and secured my first commission to design and prepare the drawings for a covered dining and barbeque area for a big house near Binfield. It wasn't the scale of project I had been used to, but it was a fantastic feeling; I had earned my first £300!


It was a start but it wasn't going to be enough to pay the mortgage and feed the family. So I emailed everyone in ray address book and called everyone I knew and started to call local builders to offer my services. Slowly the work has started to come in. Our special anniversary came round recently and to celebrate my wife baked Artichoke's first birthday cake this July.


A lot of friends always say "I don't know how you have the discipline to work at home, I would just sit there and watch TV!" but knowing that I have to secure enough work just to pay the basic bills is an incredibly good incentive!


Our baby son is now five months oId and I share my office with him. Running your own business is very hard work and quite stressful and I haven't earned enough for a holiday yet. But the lifestyle of being surrounded by my family and being able to have breakfast, lunch and supper with them, is amazing.


To help make ends meet my wife has even qualified as a child minder, so it is often a little loud around the house and quite tough to concentrate but it's all good fun. Our son will need his own room soon, so I might be relegated to working in the garage! However, the sacrifice will be worth it, as, I feel so spoilt being able to spend so much time with my family, every day of the week.




To contact Chris about architectural work


please call 01753 830 422 or email


chris.dale©artichoke.design.co.uk



- www.artichoke-design.co.u

By Chris Dale 17 Apr, 2024
Hot on the heels of the hugely successful Windsor Design Live 2023 events, we are delighted to share with you details of our next event – Thames Valley Build & Design Live, being held at the beautiful Easthampstead Park Hotel in Wokingham on Saturday 11th of May. Private homeowners, self-builders and independent developers will visit Thames Valley Build & Design Live because they want to learn more about the opportunities and challenges of property development from a host of specialist consultants and suppliers with extensive experience of these types of projects. The consultants and suppliers will be available throughout the day at Thames Valley Build & Design Live to provide lots of really useful information, advice and will answer your questions and address your concerns. This is an in-person event where you can book one-to-one meetings with the consultants and suppliers, or you can just turn up on the day. Consultants and suppliers you can meet include: • Architect • Planning consultant • Builder • Interior designer • Furniture designers and manufacturer • Garden & Landscape designer • Energy consultant • Smart home consultant Visit https://thamesvalleylive.com/ to find out more about the consultants and suppliers and to book one-to-one meetings on the day. They each bring specialist expertise and knowledge to the event and will answer all of your questions as well as provide brochures and information for you to take away. Easthampstead Park is one of Berkshire’s finest hotels and is set in 80 acres of woodland, parkland and formal gardens. There will be complimentary refreshments throughout the day. In attendance will be a wide range of consultants to help you every step of the way including architects, planners, builders, electricians, energy experts, landscape gardeners, interior designers & furniture designers.
By Chris Dale 14 Mar, 2024
The BSA has been a hot topic since it came into force in April 2022 and implemented in October 2023 albeit with some transitional arrangements. Architects must keep abreast of regulatory changes and much of the time this is fairly technical. Now and again there is new legislation that is so wide-ranging that we feel it’s important to ensure all our clients are aware of it. One such significant shift came with the introduction of the Building Safety Act 2022. This legislation is designed to address concerns raised by tragic incidents like the Grenfell Tower fire. It has far-reaching implications for architects, their clients and the entire construction and property development sector. The Act came into force in April 2022 and implementation began last October. The Grenfell Tower disaster, which claimed 72 lives in 2017, highlighted critical flaws in existing safety protocols and brought into question the accountability of those responsible for ensuring building safety. The Act aims to rectify these shortcomings by imposing stricter requirements on building owners, developers, and architects to ensure the safety of occupants. The Act requires a revaluation of project management strategies and budget allocations. Compliance with the Act may mean additional costs and time constraints, particularly during planning and construction phases. Artichoke will work closely with our clients to navigate these challenges effectively. One of the key implications of the Act for clients, is the emphasis on accountability and transparency throughout the project lifecycle. Clients can expect greater scrutiny of building designs, materials, and construction methods to ensure compliance with safety standards. The Act introduces the concept of the "duty holder," placing specific responsibilities on individuals involved in the design, construction, and maintenance of buildings. The Act also introduces a new regulatory framework for high-rise residential buildings, requiring the appointment of a Building Safety Manager and the development of a comprehensive safety case report. Clients undertaking projects in this sector must be prepared to allocate resources towards fulfilling these requirements and collaborating closely with architects to streamline the process. While the Building Safety Act 2022 presents challenges for architectural clients, it also offers opportunities for innovation and improvement within the industry. By prioritising safety and accountability, the Act lays the foundation for a more robust and resilient built environment. Clients as well as architects and other professionals, must embrace this shift and recognise it as a collective endeavour to safeguard lives and uphold the integrity of the built environment. By understanding and adapting to the requirements of the Act, architects and clients can navigate regulatory complexities more effectively and contribute to the creation of a safer, more sustainable built environment. We have produced a guide explaining our understanding of the Act and its implications, including a more detailed explanation of the responsibilities of a Duty Holders. Please contact us at office@arctichoke-design.co.uk if you would like a copy.
By Chris Dale 20 Feb, 2024
We love building design! This often involves designing a refurbishment or extension to a clients home. Or, designing a brand new house. But, we also work with commercial clients across East Berkshire and surrounding areas including Oxfordshire, Buckinghamshire and Surrey. Our commercial clients operate in the hospitality sector, in healthcare, industrial property and commercial development. Over the next few months, we’ll sharing more information about this exciting and growing side of Artichoke. Here are two examples.
By Chris Dale 17 Jan, 2024
Finding the right architect for you might seem a daunting task. And a good working relationship between a client and architect is crucial to the success of a project. So here are our thoughts on the ideal client-architect relationship… Our ideal client is someone who appreciates the uniqueness of custom design, the creative process and the value both can bring to their project. You don’t need a clear-cut plan, but a willingness to trust our expertise and journey with us through the design process is key! Collaboration Working with Artichoke is wholly collaborative. We look for clients who are eager to engage in a creative partnership and we especially love clients who are responsive and engaged, providing insights and feedback to ensure we shape the project together. Your involvement is crucial – it is your project and we want it to echo your aspirations. Collaboration is important at all stages of a project. It’s especially important at the initial design phase, prior to regulatory approvals and construction. Understanding and establishing your brief is fundamental so we can develop designs to suit you. We ask the right questions and we listen so that the outcome is something beyond your expectations. At Artichoke, we love to invest time in the sketch design process. Sketching helps us present several design proposals quickly and effectively so that we can collaborate with our clients to tweak and refine the design.
By Chris Dale 13 Dec, 2023
Artichoke news Happy 15 th Anniversary Artichoke! It was in the summer of 2008 when Chris Dale was in a (seemingly secure) role with a bespoke house builder in Maidenhead when – CRUNCH – a global financial crisis hit. Chris was made redundant with a week’s notice and with another child on the way!. It certainly focussed his mind and Artichoke was born. Initially Artichoke delivered very small projects and freelance work for other local architects and grew over the years to be working on projects over £5m with an incredible team of five. The approach has been the same from day 1 – do a great job for every client. New office for Artichoke For 12 years, we worked in an office affectionately known as 'The Shed'. We had a year (or so) working from home during Covid and a year working out of Chris's living room (Chris has an incredibly understanding wife)! So, we were delighted to move into a purpose-built office. Being our own client showed first-hand the worries and considerations our own clients have. Budget is always a big one, but as with every project, simple and cost-effective materials like agricultural cladding, rough-sawn roofing battens and plyboard were detailed to create a refined finish. Read more: https://www.artichoke-design.co.uk/exciting-news-at-artichoke-thinking-architecture
By Chris Dale 21 Nov, 2023
Our love of great design is plastered all over our website and (hopefully) seeps through everything we write and do. We’re passionate about the built environment but there is a perpetual obstacle… Local Authorities (Planning) perform a vital function; to ensure that proposed developments are appropriate and don’t harm our build environment or the people that use it. That’s not an easy job and carries an awful lot of responsibility, after all, who can actually decide what is ‘good’ or ‘bad’ design? Many iconic pieces of architecture, that are now cherished and loved were loathed when they were originally built. Guggenheim, Tour Eiffel, Sagrada Familia to name a few and not just quiet discontent, Pablo Picasso wished those responsible for the world famous Spanish landmark would be “sent to hell” while George Orwell described it as “One of the most hideous buildings in the world!” How can it be that buildings that are held as beautiful and iconic were so utterly scathed when they were first designed?? The answer is (I think) quite simple; people are afraid of what they don’t know or understand and almost by definition, this is what contemporary architecture (and art) tries to do, to push design boundaries. How on earth are Local Authorities supposed to assess a design proposal or style of which they have little or no experience, or anything to compare with? Again, the answer is (or seems) simple in principle but not in practice; those judging design should be suitably qualified to do so (although seemingly – even designers can’t agree on good (contemporary) design – see Sagrada Familia!). Nevertheless – whilst there will always be disagreements between (qualified?!) designers and the general public, there seems some logic in having someone, who is qualified (?!) and experienced to make such a critical decision. For larger more significant building, there are review panels, attended by architects, amongst others – which on balance seems to be a sensible approach because it hopefully means on balance there will be more good decisions than bad. This is all very well for larger projects, but what about all of the tiny projects that make up the majority of the residential streets that make our towns and villages where we actually spend most of our lives? This is where (from most of our experiences) the system seems to fall apart. Obviously, Local Authorities, which are already stretched to say the least, do not have the resource to allocate an experienced or qualified designer to every single smaller project (for small, read a handful of dwellings or less). The solution is seemingly quite logically, intended to help the less experienced officers to assess the wide variety of proposals they must consider by creating some design guidance for them (also to try and ensure consistent decision making). In principle this sounds very sensible, however, trying to distil the almost infinitely broad ranges of sites, situations, clients, desires and hence (viable and good) possibilities into a single design guide is not possible. The result is a design guide which is based on a very narrow set of ‘typical’ and ‘traditional’ instances of examples or situations that are known to work well. That also actually sounds great…doesn’t it? This is where my heart sinks and genuinely sometime brings me to the verge of tears. Because it’s typically placed in the hands of junior officers (see LA resourcing issues above) without design experience the well intentioned ‘guidance’ is taken as gospel and 99% of the time they then also do not have the confidence to deviate (at all) from the well-intentioned document. The consequences, in my eyes are truly catastrophic. Without the realistic opportunity for designs, which don’t conform to the guidance, to be approved, but which can still be full of passion, beauty and respect for the built environment – the variety, diversity, interest and creativity of the built environment is already suffering. In all but the most historic densely populated towns (where there is generally less scope for development), you usually don’t have to walk very far to see how many buildings and extensions there are which are so ‘safe’ and so ‘magnolia’ – pastiche copies of styles gone by, that there is nothing that looks new, interesting, breaks any moulds or inspires anyone. Full circle - here we go right back to the start of this blog. There is no doubt, a risk of allowing anything new or different, as inevitably there will be new building(s) that are labelled as ‘carbunkles’ - and some of them may be. But, others (and the appreciation can take time!) will be seen as iconic and will be loved and this even (especially?) applies to the smaller projects, in the streets which make up the majority of our villages, towns & cities. What it really comes down to is trust and it’s no different with the planning system than it is in everyday life; we have to make decisions whether to trust someone or something. Most of the time we’ll probably get it right – other times we won’t and it might have a small consequence or it might have significant consequences. As in life though, it’s a choice and a fight not to allow the let-downs to make you cynical – who wants to live in that world?? Of course, I’m not recommending blind or uneducated trust, that just leaves a big wide open door to abuse but without some more trust in the ability of experienced and passionate designers to do what they’re (generally) good at, what a hideously bland world we will all live in. The thing that led to this blog was reviewing once small element of RBWM’s Borough Wide Design Guide regarding one of the smallest types of development – the dormer window. This is an example of their ‘guidance’ – you can read the rest in full here https://www.rbwm.gov.uk/home/planning/planning-policy/planning-guidance/adopted-supplementary-planning-documents-spds/borough-wide-design-guide-spd
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