Caring for Yourself, Your Family, Your Team, Your Business & Your Clients
Chris Dale • February 5, 2021
Here are a few tips on how to juggle the pressures of work, family, friends, lockdown & whatever else may come your way in the current climate, based on my personal experience as a business owner, husband, and father.

Although we care about our clients and their projects at a professional level, we’re not really tasked with their welfare - other than, of course, the care we show to every other human being. They do, however, form part of the equation, as sometimes taking the time to care for yourself, your family, your team and your business will have an impact on them.
With the difficulties and ‘new normal’ we’re facing, this has become acutely apparent. It’s not new news, but achieving ‘balance’ is, for me, one of the most difficult things I try and do.
Currently, my focus has been on trying to make sure the business & team are set up for remote working. In some instances this is all new, and in others the social distance has highlighted where there were deficiencies in the business process, which when we were in the same office we were able to muddle through. I’m not talking about the architecture by the way – that has always been and will always be amazing! 😉
We all face numerous pressures to perform in some way or another. For me, it’s as a business owner, as a boss, as a husband, as a father, as a friend and personally – and perhaps the order of those is already highlighting a flaw in my prioritising abilities. When you’re in a plane at 10,000ft and the masks drop, you would put yours on first - because if you’re not okay, how can you fix or deal with anything else properly? (Of course, that’s a very black and white scenario; in reality, I think many people put themselves at the back of the queue). In my attempts to try and make our business processes technically proficient, I was focusing on the obvious things that were in front of my face - remote file access, web cameras, weekly project progress meetings etc. - instead of a more holistic approach.
I’m not the most emotionally aware, or at least wasn’t when I was so focused on making the business work. I’ve had some exceptionally useful Personal/Business Coaching sessions with Sarah Wicks, which have been immensely helpful at highlighting areas that needed attention and how to focus on them. I told her about the weekly progress meetings I had been having with my wonderful team, and that in some instances they felt a little tense and not as positive as they should. After I ran through my concerns in a bit more detail, she pointed out that perhaps I hadn’t been utilising my greatest assets - “Positivity & enthusiasm” (her words) - and had only been focusing on the projects & processes that needed attention, rather than on what we were trying to achieve and the common goal(s).
The point I’m trying to make is that, with so many things demanding your attention and care, it’s really easy to lose sight of what the priorities are.
In my mind, I’ve always chosen a path that would bring me joy – which is why I run a practice of architects. I believe you should treat other people as you want to be treated, so I aim to make sure that everyone that works with me gets joy and a sense of achievement from working at Artichoke. The final link in the chain is the client, to whom of course we show the same care and thought. But actually, other than time pressures, that’s the easiest part; because it’s the project work for our lovely clients that makes us tick.

Like many, I am generally a saver rather than a borrower by default. A client recently told us that they planned to delay their project, so that they could save the additional money they needed to be able to do the extension that they really wanted, rather than compromising. Wisely they had asked us to carry out a costing exercise, so they knew this and could assess the situation and plan for it. In that instance they had £75,000 and needed save roughly another £25,000 to do what they wanted to do, which they thought they might be able to do over the course of 3-4 years. Their question was actually when they should resume the process, which we answered and I suggested that they give themselves a year to be comfortable to get planning, building regulations and find themselves a builder (it’s always better to allow more time than less!). However, it occurred to me that whilst saving rather than borrowing (in my mind at least) is an admirable and patient approach, it made me wonder what other factors should be considered.

When you're planning a new build, a renovation, or a quirky conversion project you've been dreaming about, there’s one aspect that might not make your heart race like the design itself—VAT. Yes, VAT might sound as thrilling as watching paint dry, but believe me, getting it right can make a significant difference to your overall budget. So, why should you care about VAT? At Artichoke, we are not just here to design good architecture — we are also here to ensure everything from design to delivery is as smart and cost-effective as possible. In some cases, VAT is a hidden savings opportunity. By understanding exactly how VAT applies to each part of your project, we might be able to help make sure you put your money into the right places on a project. And with a trusted team of consultants, including a Quantity Surveyor and a VAT specialist, we'll be well-equipped to secure savings that might just cover all our fees (and perhaps even fund that bit extra for those quirky design touches our clients love). Let’s take a quick look at some common VAT opportunities: • New Build Dwellings – 0% VAT (Zero-rated): When you're constructing a completely new residential home—even if we keep a few charming features like the façade or party walls intact—the project could qualify for a zero VAT rate. • Renovation of Empty Homes – 5% VAT (Reduced rate): If your property has been unoccupied for at least two years before the work starts, the renovation might be eligible for a reduced 5% VAT rate. • Conversions – 5% VAT (Reduced rate): Turning one home into two (or the other way around) or converting a non-residential building (say, an old office or barn) into a cosy home can also save you a bit on VAT. • Energy-Saving Materials – 0% or 5% VAT: Thanks to recent UK legislation, most energy-saving improvements like insulation, heat pumps, or solar panels installed in a residential setting usually attract a 0% VAT rate—though sometimes it might be 5% depending on specifics. • Adaptations for Disabled Persons – 0% VAT (Zero-rated): Any modifications made to help a disabled person can make the VAT bill disappear entirely (well, not actually vanish, but zero-rated, which is just as good). • For Businesses and Developers: If you're VAT-registered—whether as a business or developer—you might reclaim VAT on various building works and professional services (yours truly, the architect, included!). • Grant Schemes and Self-Builds: There are also a couple of schemes out there where, either through grants or self-build VAT reclaims, you could see even more savings—sometimes effectively reducing your VAT cost to zero.

Over the years, we’ve had the pleasure of working with many architects on residential projects across Windsor and beyond. Some collaborations stand out — not just for the results, but for the journey we take together with the architect and the client. And if there's one thing we've learned, it's this: the quality of your architect doesn't just affect drawings and design. It shapes your entire experience as a homeowner. So, what makes an architect good to work with? And why should it matter to you as a residential client? Here’s our take — drawing on decades of experience and a particularly valued partnership with the team at Artichoke . 1. Clear, Considered Design That Works in the Real World It’s easy to be wowed by a glossy design on paper — but the real test is how well that design comes together on site. The best architects don’t just create something that looks good in a portfolio. They design spaces that feel right , work well , and reflect how families actually live . Artichoke are a great example. Their designs are not only amazing — they’re deeply thoughtful. We’ve had clients pause during site visits to comment on how right the proportions feel, how naturally the light falls, and how every part of the layout seems to anticipate their daily routine. It makes our job as builders a pleasure — and it gives families a home that genuinely enhances their day-to-day life. 2. Drawings That Speak for Themselves Nothing slows down a site — or adds hidden costs — like unclear drawings. The best architects give us the clarity we need to keep things moving smoothly, safely, and accurately. One of the things we value most about working with Artichoke is the clarity and completeness of their drawings . From structural details to finishes, everything is laid out with care and precision. That means fewer questions for the client, fewer delays on site, and far less risk of costly misinterpretation. When drawings are this clear, you don’t have to keep ringing your architect or making decisions under pressure — it’s all been thought through ahead of time. 3. A Relationship Built on Trust and Communication A long-standing working relationship between builder and architect is something no client can buy — but they benefit from it immensely. We’ve worked with Artichoke on numerous projects over the years, and that mutual trust makes a huge difference. Communication is quick, problems get solved collaboratively, and we’re always pulling in the same direction. That means less stress for clients and a more enjoyable build all round. It also allows us to head off potential issues before they arise — because we know how they work, and they know how we build. More Benefits for Homeowners: Why the Right Architect Pays Off When you choose a good architect — like the team at Artichoke — you're not just buying a design. You're investing in: Peace of mind. You’re not being constantly bombarded with decisions or left to second-guess site details. Efficient timelines. Fewer revisions, clearer drawings, and smoother communication mean your project stays on track. Cost control. Good drawings reduce site errors — and that helps protect your budget. Better long-term value. Thoughtful design means your home will stand the test of time — functionally and aesthetically. In Summary A good architect isn’t just a creative mind — they’re a cornerstone of a successful build. As builders, we love working with architects who respect the realities of site work while pushing for the best possible outcomes for the client. That’s exactly what we get with Artichoke . Great design. Clear documentation. Easy, honest collaboration. And most importantly, happy homeowners at the end of it all. If you’re planning a residential project — especially one that’s going to be a long-term family home — choosing the right architect is just as important as choosing the right builder. Choose wisely, and the process can be as rewarding as the result. So please do get in touch if you’d like to speak to The King Brothers or Artichoke, who would love to discuss your ideas and questions with you. http://www.thekingbrothers.co.uk/
If you’ve ever tried to extend your kitchen in Windsor and been met with more red tape than a royal ribbon-cutting, you’ll know this area isn’t exactly straightforward when it comes to building projects. Listed buildings, conservation areas, green belt, flood plains—and now, just to keep us all on our toes— biodiversity net gain . Yes, that’s right. The butterflies are now part of the planning process. And we’re absolutely here for it. We’re a small, design-obsessed architectural practice in Windsor, and we love a challenge. If your project comes with layers of complexity, maybe a 300-year-old wall or a site that’s prone to the odd flood, then you’re speaking our language. We’ve spent years navigating the quirks of this patch of Berkshire, and we know how to make the tricky stuff feel like the exciting stuff. So if you’re thinking of building, extending or reimagining your home (or even your business), let’s talk about why now is actually a brilliant time to get going—and how the new planning rules might just be the thing that pushes your project from good to gorgeous. What on earth is Biodiversity Net Gain? Let’s start with the buzzword: Biodiversity Net Gain , or BNG to those in the know. As of 2024, new developments in England (yes, even the small ones!) have to leave the natural environment in a better state than it was before. In simple terms, if you knock down a shed and build a garden office, you might also need to give something back to nature—think wildflower beds, hedgehog highways, green roofs, bird boxes, ponds… that kind of thing. And the aim is not just to replace what was lost, but to increase biodiversity by at least 10%. The government has officially asked us all to get a little greener—and in a town as leafy and heritage-laden as Windsor, that’s actually a lovely thing. What does that mean for your dream extension? Well, don’t panic. You’re not going to have to turn your back garden into a nature reserve. But it does mean the design process now includes a bit more imagination and a lot more collaboration with nature. For us, it’s like being handed a new palette of materials—only this time the materials are living, breathing, and occasionally fluttering. We might be talking about: Planting native species in your landscaping (the kind the bees actually like) Installing green roofs that soak up rain and look brilliant from above Creating little corridors for wildlife to move through (so the hedgehogs can get to their Friday night pub, presumably) Using permeable surfaces to reduce flood risk while still looking sharp It’s a challenge, yes. But it’s also an opportunity to make every project that bit more thoughtful—and beautiful. Why this is actually good news for Windsor Let’s be honest—this area is full of hoops to jump through when it comes to planning. But BNG actually fits in quite nicely with the way we already work. Here’s why: We already love working with heritage – Listed buildings don’t scare us. We know how to celebrate old features while sneaking in modern comforts and wow-factor spaces. We’ve got the green stuff down – With years of experience building in the green belt and flood-prone zones, we’re no strangers to weaving nature into the design. We believe in better – Whether it’s your forever home or your first leap onto the property ladder, we think good design should improve everything it touches: the lives inside the building, the neighbourhood it sits in, and now—the environment too. And let’s not forget—Windsor is special. We’ve got a town full of character, history, and people who genuinely care about where they live. So making things just a little bit wilder, greener, and more alive? It feels like exactly the right direction. But isn’t this going to make things harder? Well… maybe a little. You will need to work with someone who understands the new rules and can guide you through them without the process feeling like an uphill battle with a clipboard-wielding bureaucrat. But here’s the thing—we’re already doing this. We’re already weaving these ideas into our designs, already chatting to ecologists and planners, already sketching up ways to turn “requirements” into design features you’ll actually love. Think: a living wall on your new garden room, or a hidden bin store that doubles as a bug hotel. (Yes, that’s a thing. And yes, it can look great.) So… what kind of projects are we excited about? If you’ve got a listed cottage in a conservation area that needs a contemporary extension—let’s talk. If you’ve got a patch of green belt and a wild dream of a modern eco home—call us. If you’re a local business owner looking to build something bold but sensitive to its surroundings—we’re in. And if you’re just not sure where to begin, but you know you want a team who cares about getting it right—not just for the planners, but for the people and the planet—we’d love to help. Final thoughts (and an open invitation) Building in Windsor isn’t always straightforward, but that’s what makes it brilliant. There’s a richness to the fabric here—a layered history, a complex geography, a deep connection to landscape and place. And now, there’s a renewed call to design in harmony with the natural world. If that sounds like your cup of tea (preferably sipped in a light-filled extension overlooking a wildflower garden), then let’s chat. We’re here to help you navigate the quirks, embrace the challenges, and create something truly special. And who knows? You might even make a hedgehog happy in the process. Get in touch We're a friendly bunch, and we’d love to hear what you’re planning. Whether it’s a single-storey extension, a new home, or something totally unexpected—we’re all ears. And sketchbooks. And strong tea.

People are often quite surprised at the time it takes (and no amount of forewarning prepares them for dealing with local authorities)! Embarking on an architectural project is an exciting yet daunting prospect and understandably, one of the most frequent questions we get when speaking with new or potential clients is “how long will the whole process take?!”. As every project is unique, so is the timeline. Projects vary in scale, brief, budget and location and timelines will be adjusted to suit this. Following our recent post about planning fees and timescales https://www.artichoke-design.co.uk/planning-fees-to-increase , this post walks you through our typical phases of a residential architectural project, provides timescales for each phase and hopefully encourages you to jump into your project with confidence (leaving yourself plenty of time)! Phase 0 – Initial Consultation (1-2 weeks) The journey begins with your initial vision for the project – this might be high-level or detailed (or you may have no idea how to get to what you want) – and your engagement with an Architect and/or other professionals. At Artichoke, we will arrange an initial visit to discuss the project and will hopefully come armed with a good understanding of the site (based upon a preliminary desktop review) to answer any burning questions you may have. During this phase, there are several key steps involved: • Project Brief Creation: We will work with you to define the goals and scope of the project. This involves discussing your vision, budget and expected timeline so that we can advise accordingly. • Initial Design Discussions: Early design ideas are often explored from the offset. As Architects, we are excited by design, and we will likely use this initial site visit to give our first thoughts about what might be achieved and the routes forward. • Fee Proposal: Considering our discussions, Artichoke will then produce a detailed fee proposal setting out our services, which are tailored to your needs. Phase 0 – Kickstarter Package / Feasibility (+4-6 weeks) • Feasibility: Depending on the complexity of the project, we may propose that we conduct a feasibility study to determine whether your vision is likely to be viable within the constraints of the site and budget. We have setup our ‘Kickstarter Package’ https://www.artichoke-design.co.uk/kickstarter , for a fixed fee for those clients who might benefit from a high-level initial assessment. Phase 1 - Survey and Design Sketches (+4-12 weeks) The pre-construction phase is typically the longest and most involved part of the design process as you navigate through the design and statutory approvals. We have broken this down into Phases 1-3 with Phase 1 being the first step forward: • Measured Survey: we will need measurements and critical information about the site to produce a set of existing drawings (floor plans, elevations and sections). Depending on the scale and complexity of the project, we may carry out the survey ourselves or outsource TO a surveyor to do this on our behalf. • Design Sketches: this is where the fun begins! We find that the best and quickest way to consider your design options is to produce a series of hand sketches. This is where we can provide our clients with ideas that may push the limits of their imagination. We welcome an open dialogue to ensure that our clients can voice their opinions (good and bad!) so that the final product is exactly as they desired. The first set of designs will be presented to you in person so that we can take on board all feedback and alter the drawings for your final sign off.