Opening Up Architecture: Connecting People with Design in Berkshire

Most people only work with an architect once or twice in their lives — often at important moments like extending a home or starting a self-build. It can be exciting, but also confusing. Drawings, regulations and technical language can make the process feel distant and difficult to navigate.
RIBA Berkshire is trying to change that.
This year, it is launching a programme of evening talks and building visits designed to bring architects and the public together — opening up the design process and making it more accessible, understandable and engaging.
Open to both professionals and non-architects, these events aim to demystify what architects actually do and explore how better collaboration from the outset can lead to stronger outcomes.
One of the committee members helping to shape the programme is a Senior Associate Architect at Artichoke. His involvement reflects a broader focus within the practice on clear communication, client engagement and innovation in the design process.
Opening Up the Conversation
For many people, working with an architect involves making big decisions about space, cost and long-term value — often without the tools or language to fully express what they want.
These events aim to bridge that gap.
By creating informal and accessible settings, they give people the chance to ask questions, explore ideas and better understand how architects think and work. The focus isn’t just on finished buildings, but on the process — how ideas develop, how constraints are managed and how collaboration shapes better results.
This reflects a wider shift in architecture toward greater transparency and client involvement.
Artichoke have always placed a huge emphasis on guiding clients through the design journey rather than simply delivering a product. The key being that good communication improves how clients understand what is going on, which reduces misunderstanding, improves trust and hence reduces their anxieties. And this is a large part of what the RIBA are trying to do.
Talks and Building Visits
The programme includes both talks and building visits, showcasing the breadth of contemporary practice.
Building visits allow people to experience projects first-hand, while talks explore topics such as sustainability, changing client expectations and new technologies. Importantly, these are open to the public — reinforcing the idea that architecture benefits from a wider conversation.
Exploring New Possibilities Through Technology
The first talk focuses on the role of artificial intelligence in early-stage design.
One of the biggest challenges for clients is translating ideas into something visual. AI-assisted tools are beginning to help bridge that gap, allowing architects to generate early imagery from simple prompts, sketches or photographs.
These are not final designs, but tools to support conversation — helping clients react, refine their ideas and build a clearer brief from the outset.
At Artichoke, this approach is already being used on live projects. On a current scheme for a small sports pavilion set within open playing fields, the key design driver is simple but important: how the building allows spectators to see the games happening around it.
The client was initially unsure whether to pursue a more straightforward, budget-led solution or to invest a little more in something more aspirational. Using AI-generated visuals, we were able to quickly explore both directions — testing ideas around form, openness, and how views out from the pavilion could be framed.
AI doesn’t design the building, but it helps move the conversation forward. With an understanding of the client, the site, and the structural possibilities, we can guide the prompts to generate useful, realistic imagery. This allows clients to react to something tangible early on, making decisions with more confidence and clarity.
For architects, technology enhances — rather than replaces — traditional skills. The goal remains the same: thoughtful design, clearly communicated.


The Role of the Architect Today
The programme also addresses common misconceptions about technology. AI is sometimes seen as a threat to creativity, but in practice it is simply another tool — supporting architects in interpreting ideas and responding to client needs.
By discussing these topics openly, RIBA Berkshire is helping to build a clearer understanding of what architects do today and how they add value throughout the design process.
Learning Through Shared Experience
A key strength of the programme is the exchange it creates.
Architects benefit from explaining their work more clearly, while the public gains insight into the complexity behind design decisions. This reinforces architecture as a collaborative process shaped by dialogue between clients, designers, consultants and planners.
Looking Ahead
RIBA Berkshire’s programme is a step toward making architecture more open and accessible.
By inviting people into the conversation earlier, it helps build trust, improve understanding and ultimately lead to better, more thoughtful design.
Because when clients and architects engage openly from the start, the results are almost always stronger — and more meaningful for everyone involved.







