Small is Beautiful…

Chris Dale • September 6, 2022

This incredible exhibition I visited with my family highlighted two things for me:


  1. It’s astonishing how much time, effort and skill can go into such small things.
  2. Great design makes you smile!

There were a staggering array of different subjects, although of course scale and great design were the common denominators – both things that are fundamental to great architecture.  Great design is a vital thread which runs through several of our blogs, as it’s so important to all of us and truly features in all aspects of our lives–whether it be through striving to create, or appreciating works created by someone else.


Some aspects of this exhibition are witty, some beautiful, some just downright incredible–given how truly tiny they are. But whatever their special quality, you can guarantee that someone has spent hours or days deliberating how to make them what they are, exploring and discarding many ideas and versions that aren’t quite as good as the last.


Everything in the exhibition was extraordinary, but there were a couple of artists and pieces that (ironically) made a big impression on me:

Frank Kunert

This artist is my–perhaps slightly obvious–first choice, as his topics are largely (again, no pun intended!) architectural.  He creates small models of typical rooms, buildings and structures and with usually simple twists; creating absurd and usually humorous scenarios, which he then photographs.  This stood out to me as it’s very easy as a designer to believe you’ve created something that’s great and to overlook the obvious parts of the design that don’t work or could be improved. This is what makes Kunert so brilliant: he makes a play on this by making something that so obviously doesn’t work as the main feature of the piece. 


At a High Level by Frank Kunert
Climbing Holidays by Frank Kunert

A very modern Museum Of Contemporary Art, whose main access stairs begin at first floor; a brutalist concrete Hotel (Charles would love this one!) which sits on a slim concrete post, where rooms can only be accessed by climbing external metal ladders–some even on the underside of the hotel! Of course these are jokes, but it’s very easy to design something and gloss over things that could be improved or even to try and justify them as ‘Architectural Features’! Whereas of course, any good designer will be critical and start again to ensure anything that doesn’t work is eliminated.


Vincent Bal

My second choice, just because of the charm and alternative viewpoint of his pieces, is Vincent Bal.  He titles his work ‘Shadowology’ and it’s easy to see why. They say that being musical is about being able to hear. Well in the same way, being an artist or designer is about being able to see (okay, and hear what your clients have to say!) It’s about seeing things, finding solutions, trying to see the best things, trying to find the best solutions–and repeating that process until you do.

For Bal, the product is something that is beautiful, memorable, charming or funny. He will use very ordinary objects to see what kind of shadows they cast and playfully add his own drawings to make it into something completely different. Not just different, but clever and appropriate. The character Charlie Brown, formed by the shadows cast by a pile of peanuts; a menacing dentist with a drill in hand, whose head is created by a bracelet made of sweets. 


Peanuts by Vincent Bal
You Kow the Drill by Vincent Bal

Why I Loved Them

I could so easily carry on appreciating and applauding what these artists do so well, the main reason being that as a designer myself, I get it – I really get just how passionate they must be to spend endless time doing something that can look like it took minutes. However, I know that to make it so small and so simple, they spend hours, days & months perfecting what they do.


I can’t recommend this exhibition enough, especially if you have kids. As you might gather, I was blown away and inspired by it–the continuous freshness of exhibitions like this reflects the challenges we have with our projects and clients. Though these can be tough at times, they’re what keep us going and make what we do so much fun.


Other Artists

There are tens of artists at this exhibition. I’ve written about a couple that seemed most relevant to what we do, but there were also many others that were incredible. In particular, the tiniest of them all:


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