Why Artichoke?
Chris Dale • June 1, 2023
A question lots of people ask when we meet them for the first time.
A question lots of people ask when we meet them for the first time and they’re considering trusting us with their project – up there with what we do, how do we do it, how much will it cost etc etc!!
Obviously when I was made redundant in 2008, and decided that was the sign to start my own practice - as well as clients, I needed a name!
Really, I have to thank a chap called Scott Black, with whom I used to work as it was him that lead me to it; he used to say things like “Have you chased the artichokes?” when we were working with external architects on projects.
Although Scott planted the seed and it popped into my head straight away, I needed to test it, as I would with any design project. The more I thought about it – the better and more suitable it became.
- It’s
different
&
PLayFuL – probably what appealed to me the most. This stands for a general way of life and approach to find solutions to problems – be creative, offer unexpected alternatives. We had a go at reimagining our
logo (image 3) for the Bauhaus Centenary
– see our post Play explore make mistakes it's okay. - It begins with an A – in the olden days when people looked in big yellow books for their services, which were in alphabetical order – it was helpful to be near the top to be seen more.
- It’s green – although it was over 15 years ago, we were already becoming aware that we needed to have a lot more consideration for our environment.
- It’s an attractive logo - 1. although I suppose you can turn anything into a logo, when I started looking at images (image 1), I was immediately taken by it. Each grows and forms with the same process and (like every project) ends up beautiful and unique ;o)
- It’s HARD WORK to prepare (but worth it) – to get the best out of anything takes effort, often the greater the challenge, the greater the effort needed but the more rewarding the end result.
- It’s err….um…. M E M O R A B L E ! – like the service, the designs and the projects, we’ve been told that our logo (image 2) sticks in people's minds.
Quite a lot of that thought process happened in fractions of a second and some came to me over time but as the relevance & meaning just kept growing and growing – we stuck with the logo. Maybe one day it will bloom as it’s actually not a vegetable but a bud for much of its life before it finally flourishes into a beautiful purple flower (image 4).
Which of these appeals to you the most or can you think of another aspect of the artichoke that makes it relevant to what we do?
For many families, extending or renovating their home has long been the dream solution — more space, a better layout, and a home that works for modern life. But in today’s climate, with projects in the £100,000–£300,000 range, things feel a lot more challenging. So what’s changed, why is it harder, and how can you still make your project work? The Main Challenges • Planning is getting pricier – application fees are higher, and councils are demanding more specialist reports (heritage, ecology, flood risk, transport, sustainability). • Build costs keep rising – materials and labour are much more expensive than even a few years ago. • Tougher regulations – stricter building rules on energy efficiency, fire safety and accessibility add extra costs. • Financing is harder – borrowing is still more expensive than it was pre-2022. • Trades are stretched – good builders and subcontractors are in high demand, pushing prices and timescales up. • Delays and uncertainty – planning decisions are taking longer, especially in sensitive areas like the Green Belt, Conservation Areas or with listed buildings. • Budgets are squeezed – with the cost of living rising, homeowners are weighing up whether extending or simply moving makes more sense.
1. Tell us a little about Mark Taylor Design — how did it start, and what defines your approach to bespoke interiors and kitchens? Mark Taylor Design was set up 29 years ago. I was trained in both furniture production and management and was also a keen designer. I had completed an MBA and wanted to apply all these skills to build a business, doing something I loved. I have always believed that you can design beautiful furniture and rooms without imposing a specific ‘look’. The company has built its reputation on listening to the ideas and desires of clients. We then help to steer their vision through space design, interior expertise and craft skills. What people have at the end of their design and build journey is their vision made beautiful – rather than ours. 2. What makes a truly successful kitchen or interior design in your view — and how do you balance aesthetics with day-to-day functionality? There is nothing quite like the beauty of bespoke. Having something created to your specifications is arguably the epitome of modern luxury. Bespoke is most commonly used to refer to hand-made suits and shoes. Now the concept has become much more sought after within the world of interiors and design – with bespoke kitchens leading the way. And it’s not too hard to understand why. Bespoke means not having to compromise - getting exactly what you want and how you want it. It also allows you to unleash your imagination and embrace your creativity. The end result is a room that is crafted, in every way, to embrace your lifestyle and personal taste. Importantly, by incorporating some elements of bespoke furniture into a custom made kitchen it’s possible to give people a unique room without breaking the bank. This could be a bespoke island or dresser for instance. By combining bespoke and custom made you can optimise the space so that the end result flows smoothly and looks amazing too. 3. How do you typically collaborate with architects on a project? What makes those relationships work well? Collaboration early on always helps. We ask architects not only about style and budget but also about the client’s favoured ways of working. Ideally, we like to meet the clients with the architect from the outset. Where this isn’t possible, we at least aim for a walk round the space or a chat through all the plans – even for the areas we might not be designing for, as this gives us a more comprehensive understanding of the clients’ vision.
It’s summer holiday season — and as clients return from coastal cottages, mountain cabins, or sun-drenched villas, one theme keeps coming up: “How can I bring this feeling home?” That sense of ease, simplicity, and quiet joy isn’t just about being away—it’s about how those spaces are designed. At Artichoke: Architectural Consultancy, we help clients capture that same serenity in their everyday environments, with thoughtful design that’s tailored to how they live. Restful spaces aren’t created by chance. They’re the result of purposeful decisions—about layout, light, flow, and function. And often, it’s the small, well-considered changes that make the biggest difference. With decades of experience navigating UK planning, building regulations, and complex design briefs, we know how to deliver spaces that feel effortless, yet are deeply intentional. A calming home doesn’t need to be minimalist or expensive—it needs to be clear. That might mean reconfiguring a hallway to reduce visual clutter, introducing built-in storage to keep surfaces free, or designing a garden connection that invites you to step outside. These aren’t grand gestures—they’re subtle shifts that support a more peaceful way of living. Previously, on projects such as Halfacre (pictured below) we have found that storage, in particular, plays a quiet but very powerful role. When clutter is tucked away with care, rooms feel lighter, more spacious, and more welcoming. We design storage that’s integrated, intuitive, and tailored to your lifestyle — so your home supports simplicity without sacrificing function.
Like many, I am generally a saver rather than a borrower by default. A client recently told us that they planned to delay their project, so that they could save the additional money they needed to be able to do the extension that they really wanted, rather than compromising. Wisely they had asked us to carry out a costing exercise, so they knew this and could assess the situation and plan for it. In that instance they had £75,000 and needed save roughly another £25,000 to do what they wanted to do, which they thought they might be able to do over the course of 3-4 years. Their question was actually when they should resume the process, which we answered and I suggested that they give themselves a year to be comfortable to get planning, building regulations and find themselves a builder (it’s always better to allow more time than less!). However, it occurred to me that whilst saving rather than borrowing (in my mind at least) is an admirable and patient approach, it made me wonder what other factors should be considered.
When you're planning a new build, a renovation, or a quirky conversion project you've been dreaming about, there’s one aspect that might not make your heart race like the design itself—VAT. Yes, VAT might sound as thrilling as watching paint dry, but believe me, getting it right can make a significant difference to your overall budget. So, why should you care about VAT? At Artichoke, we are not just here to design good architecture — we are also here to ensure everything from design to delivery is as smart and cost-effective as possible. In some cases, VAT is a hidden savings opportunity. By understanding exactly how VAT applies to each part of your project, we might be able to help make sure you put your money into the right places on a project. And with a trusted team of consultants, including a Quantity Surveyor and a VAT specialist, we'll be well-equipped to secure savings that might just cover all our fees (and perhaps even fund that bit extra for those quirky design touches our clients love). Let’s take a quick look at some common VAT opportunities: • New Build Dwellings – 0% VAT (Zero-rated): When you're constructing a completely new residential home—even if we keep a few charming features like the façade or party walls intact—the project could qualify for a zero VAT rate. • Renovation of Empty Homes – 5% VAT (Reduced rate): If your property has been unoccupied for at least two years before the work starts, the renovation might be eligible for a reduced 5% VAT rate. • Conversions – 5% VAT (Reduced rate): Turning one home into two (or the other way around) or converting a non-residential building (say, an old office or barn) into a cosy home can also save you a bit on VAT. • Energy-Saving Materials – 0% or 5% VAT: Thanks to recent UK legislation, most energy-saving improvements like insulation, heat pumps, or solar panels installed in a residential setting usually attract a 0% VAT rate—though sometimes it might be 5% depending on specifics. • Adaptations for Disabled Persons – 0% VAT (Zero-rated): Any modifications made to help a disabled person can make the VAT bill disappear entirely (well, not actually vanish, but zero-rated, which is just as good). • For Businesses and Developers: If you're VAT-registered—whether as a business or developer—you might reclaim VAT on various building works and professional services (yours truly, the architect, included!). • Grant Schemes and Self-Builds: There are also a couple of schemes out there where, either through grants or self-build VAT reclaims, you could see even more savings—sometimes effectively reducing your VAT cost to zero.
Over the years, we’ve had the pleasure of working with many architects on residential projects across Windsor and beyond. Some collaborations stand out — not just for the results, but for the journey we take together with the architect and the client. And if there's one thing we've learned, it's this: the quality of your architect doesn't just affect drawings and design. It shapes your entire experience as a homeowner. So, what makes an architect good to work with? And why should it matter to you as a residential client? Here’s our take — drawing on decades of experience and a particularly valued partnership with the team at Artichoke . 1. Clear, Considered Design That Works in the Real World It’s easy to be wowed by a glossy design on paper — but the real test is how well that design comes together on site. The best architects don’t just create something that looks good in a portfolio. They design spaces that feel right , work well , and reflect how families actually live . Artichoke are a great example. Their designs are not only amazing — they’re deeply thoughtful. We’ve had clients pause during site visits to comment on how right the proportions feel, how naturally the light falls, and how every part of the layout seems to anticipate their daily routine. It makes our job as builders a pleasure — and it gives families a home that genuinely enhances their day-to-day life. 2. Drawings That Speak for Themselves Nothing slows down a site — or adds hidden costs — like unclear drawings. The best architects give us the clarity we need to keep things moving smoothly, safely, and accurately. One of the things we value most about working with Artichoke is the clarity and completeness of their drawings . From structural details to finishes, everything is laid out with care and precision. That means fewer questions for the client, fewer delays on site, and far less risk of costly misinterpretation. When drawings are this clear, you don’t have to keep ringing your architect or making decisions under pressure — it’s all been thought through ahead of time. 3. A Relationship Built on Trust and Communication A long-standing working relationship between builder and architect is something no client can buy — but they benefit from it immensely. We’ve worked with Artichoke on numerous projects over the years, and that mutual trust makes a huge difference. Communication is quick, problems get solved collaboratively, and we’re always pulling in the same direction. That means less stress for clients and a more enjoyable build all round. It also allows us to head off potential issues before they arise — because we know how they work, and they know how we build. More Benefits for Homeowners: Why the Right Architect Pays Off When you choose a good architect — like the team at Artichoke — you're not just buying a design. You're investing in: Peace of mind. You’re not being constantly bombarded with decisions or left to second-guess site details. Efficient timelines. Fewer revisions, clearer drawings, and smoother communication mean your project stays on track. Cost control. Good drawings reduce site errors — and that helps protect your budget. Better long-term value. Thoughtful design means your home will stand the test of time — functionally and aesthetically. In Summary A good architect isn’t just a creative mind — they’re a cornerstone of a successful build. As builders, we love working with architects who respect the realities of site work while pushing for the best possible outcomes for the client. That’s exactly what we get with Artichoke . Great design. Clear documentation. Easy, honest collaboration. And most importantly, happy homeowners at the end of it all. If you’re planning a residential project — especially one that’s going to be a long-term family home — choosing the right architect is just as important as choosing the right builder. Choose wisely, and the process can be as rewarding as the result. So please do get in touch if you’d like to speak to The King Brothers or Artichoke, who would love to discuss your ideas and questions with you. http://www.thekingbrothers.co.uk/
